Marketing Musings
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If there is one component that is foundational for attracting and keeping customers, it’s trust. So much of what B2B marketing tries to achieve is that sense of trust, providing customers the assurance they need to invest in your brand. Successful marketers know that the way to achieve this is to educate and make an […]
The user experience is crucial today, as company websites serve as the foundation for engagement between the brand and the customer. Anything less than a smooth experience can spoil a potentially long relationship. Effective website design provides security assurances, a streamlined experience, optimized SEO, scalability and much more. While there are best practices that all […]
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New restaurants are always exciting, and at SJC Marketing…well, we like our food. Join us for this week’s edition of Monday Morning Coffee at a new, local, family-owned Burmese restaurant here in St. Joseph, Missouri. With their introduction of a unique ambiance and menu, Chin Paradise attempts to corner the market on Burmese food in […]
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Consumers trust what other people have to say about a product or service – more so than what someone from the company says. BigCommerce, a company that offers an open SaaS solution for helping businesses grow their online presence, found in its research that 72% of consumers believe reading positive reviews about a company establishes […]
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Video made up 82% of all Internet traffic in 2022 and the percentage is expected to be higher as the numbers come in from 2023. Consumers are hungry for information and video is the most efficient way of obtaining it. It’s no wonder that video marketing is part of successful marketing strategies but are you […]
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Who doesn’t love delicious baked goods? The smell of butter, icing, sugar, and love lingering in the air: these scents may soon remind you of a small, local bakery right here in downtown St. Joseph, Missouri. For this week’s edition of Monday Morning Coffee, we’ll be highlighting one of the best little bakeries around…3 Wishes […]
Consumers spend so much time online today that it can be difficult to track how your digital marketing efforts can reach them. Tracking consumer behaviors is an integral part of developing meaningful content, but to do it correctly, many variables need to be considered. For example, where do consumers go to educate themselves on products […]
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When you need to cultivate more engagement between your target audience and your brand, content marketing is your answer. Bringing quality content into the mix, whether it’s through your social media channels, blogs on your website or webinars and newsletters will help you foster more impactful relationships. Too many companies lack visibility into what they […]
With over 30 years of cookie-baking expertise, this week’s edition of Monday Morning Coffee takes you to a long-time St. Joseph, Missouri favorite, Country Cookie. Supplying locals with both pre-made and custom cookies, this small, local shop has captured the hearts and tastebuds of plenty of cookie fans. Cookie connoisseurs from all across the area […]
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Is your B2B marketing content lacking creativity? If so, you’re missing out on what is considered to be one of the most important aspects of attracting buyers in 2024. In preparation for the new year, it’s important to check into the trends guiding buyers and we’ve got you covered in this blog all about B2B […]