Marketing Musings
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The social media marketing landscape changes over time, but what’s in store for 2024? Will the rise of TikTok continue as it has over the last few years or will it face more controversy and end up being abandoned by many? What about YouTube and Facebook – will they continue to be powerhouses for companies […]
Your competitor ran an Instagram contest, so you decided to try one. Then, you had a summer promotion, so you sent out a few emails. When your team spent the day volunteering, you posted photos on social media. These are all fantastic ideas, and one or more of them likely gave you a bump in […]
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In the heart of St. Joseph, Missouri, is a company that offers support for individuals in need of healthcare services within the comfort of their own homes. Comfort of Home Healthcare stands as a pillar of compassion, delivering personalized care that prioritizes the well-being and independence of its clients. Comfort of Home Healthcare was created […]
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Job hunters around the world rely on LinkedIn for networking in hopes of landing their next position, but businesses are utilizing it for something entirely different – drumming up more revenue. Building a LinkedIn for businesses requires more than creating a company page and offering the occasional update – getting the most out of it […]
Read More… from Reasons Why You Should Get Connected With LinkedIn for Businesses
Many goals and objectives are attached to content marketing. From increasing brand awareness to gaining the trust of your audience, there is no shortage of ways in which a strong content marketing strategy can give your company a competitive edge. But without creativity behind your content, you’re not likely to see the results you are […]
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The way to a Midwesterner’s heart is BBQ, and a local BBQ truck by the name of VanZinos is one of the places that has won over many, establishing a fanbase among locals, Chiefs fans and BBQ connoisseurs alike. If you view their Facebook page, you may even be able to find a picture of […]
There’s a time and place for being earnest, serious and perhaps even sincere and impassioned, but many businesses trying to increase engagement have found that humor is the best path. Kantar, one of the world’s leading marketing data and analytics businesses, found in its AdReaction study that, “Humor is the most powerful creative enhancer of […]
Read More… from Find Your Funny Bone: The Impact of Humor on Marketing
One of the most powerful B2B marketing tools available today is LinkedIn. The social media site is often used for its employment opportunities, but it’s also where strong B2B networking connections are built and where you can establish your brand with the people who make buying decisions. Thought Leadership LinkedIn is a hub where you […]
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Books have always represented an extraordinary gift—a gateway to the imagination’s endless capabilities. At The Story Collective, a newly opened bookstore nestled in the heart of downtown St. Joseph, the age-old tradition of gifting books lives on. The Story Collective is a cozy bookworm’s oasis, located at 114 S 17th Street. Owner Ashley Dawson, an […]
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When it’s time to gather headshots for your “About Us” page on your website, or when you need updated photos of each of your products, you might be tempted to forego professional photography. Whether it’s your staff member with the newest smartphone or a friend who happens to have a nice camera, there are always […]
Read More… from Why Your Brand Needs Professional Photography